Indian Blue Jeans is a jeans-related fashion label for cool dudes and young hipster girls between the ages of 2 and 16. The young rebels who are ready to push their borders and decide their own rules. Discover the world, their talents, and their shortcomings. Impulsive, non-conformist, full of pleasure and enthusiasm. And of course they want to be recognised in a healthy way, while staying themselves. Whoever that may be. This calls for bravery.